Colombia retail sales rose 5.3% in real terms in July 2026
Computers and telecom grew 2.8% in July but 21.1% for the year. The two numbers measure different periods.
Every week I read what is happening in the region's markets. I personally select the most important news and write it up with the number, the context and what it means for brands that want to grow in Latin America. Trade, retail, technology and AI, organized by country and with their sources.
Computers and telecom grew 2.8% in July but 21.1% for the year. The two numbers measure different periods.
Retail was only $5.8 billion of that total. Digital goods and services, and tourism, make up the rest.
The CNC and INE published two very different numbers for the same month. They measure different things, and neither says how much moved online.
ACI-LAC figures from WAGA 2026, and why $8.7 billion a year does not match an even split.
Online sales grew 13.8% after inflation, but only 5% of Colombian retail is digital.
27.5% above July 2025. These are dollar values, so it is not 27.5% more goods crossing the border.
Wages could rise 2.3% to 5.3% or fall 13.5% to 20.9%, depending on whether workers can move into growing jobs.
For companies selling into Brazil, the areas to follow are logistics, credit, payments and technology.
Store count alone does not show the opportunity for branded products. The missing piece is how much space the chains give outside brands.
Fully digital transfers cost about 4.6% versus 7.3%, but only 35% are digital from beginning to end.
Argentina is expected to grow 3.3% and Mexico 1.3%. CEPAL says that pace is not enough to raise income per person.
About 2.5 million TVs are expected this year, close to 35% more than last year. In 2018 the number was 2.1 million.
Falabella is the sales channel. IKEA prepares and ships the orders and handles logistics and after-sales service.
The figure is projected business, not completed sales. Chilean exports to Colombia grew 11.6% from January to July 2026.
The first club is planned for Mallplaza Los Dominicos in Santiago, opening in the first half of 2027.
Samsung and Apple grew, while Motorola, Xiaomi and Honor fell. Above $600, Apple had around 51% of the market.
A four-year commitment gives local teams more time to build the market than a one-year budget.
Portuguese is now the third most used language on ChatGPT, and enterprise licenses in Brazil grew fivefold.
84.6% happened outside a branch, but that is not the same as digital. The 69.9% for digital means is measured on value.
Brazil remains the largest market, and Claro Colombia is investing more than $200 million in fibre.
A private label gives Mercado Libre more control over pricing, margins and assortment, and keeps the customer inside its platform.
It connects around 500 suppliers with 3,500 retailers, and gives stores credit on their orders.
Colombia, Chile and Peru are not on the list, and the median Series A pre-money valuation rose from $30 million to $150 million.
The region is still only 5.8% of the global market, and North America remains several times larger.
The new routes give data a backup path if one cable has a problem. In enterprise technology, reliability matters most.
Beyond Mercado Libre, most projects come from suppliers of components, cables, batteries and ingredients.
One store out of more than 4,100, opened after more than a year of preparation with Alsea.
Each of its five markets has its own tax authority, electronic invoicing standard and labor rules.
Lacoste already had about 10 stores in Chile and four in Peru, and still chose a regional partner.
A few very large Mexico City deals, including Clip and Banco Plata, explain most of it.
Nu has given 54% of its customers in Mexico their first credit card, and it adds about 12,000 people a day.
Tether put in $20 million. Ualá serves more than 11 million customers in Argentina, Mexico and Colombia.
Consumer credit in Venezuela fell from $15 billion to $1.7 billion between 2013 and 2020, which makes this a bold bet.
The debate is no longer whether Latin America needs this infrastructure, but how fast it can be built and where the power will come from.
Companies do not spend that kind of money on a market they are still testing. More consolidation is likely this year.
76,000 stores already offer Addi at checkout. In Latin America, distribution is what really moves the needle.
It is now the fastest growing skill in the region's job market. That does not mean the talent is already here.