Addi raises $85 million in a Series D led by Citius and BTG Pactual
By Alexander SchekGo-to-market and sales leadership in Latin America
1 min readColombian fintech Addi raised $85 million in a Series D led by Citius and BTG Pactual, according to the company. It is the first Series D for a Colombian startup since Rappi. The key number is not the money but the 76,000 stores already offering Addi at checkout.
Addi, a Colombian fintech, just raised 85 million dollars in a Series D led by Citius and BTG Pactual. It is the first Series D for a Colombian startup since Rappi, and the company has been profitable for eight quarters in a row. What stood out to me was not the money, but the 76,000 stores already offering Addi at checkout.
Having built sales teams across Latin America for years, that is the part I pay attention to. Here, distribution is what really moves the needle.
Sources: Addi via Business Wire, Addi announces $85 million Series D led by Citius and co-led by BTG Pactual, July 1, 2026; El Colombiano, Addi's Series D, its merchants and its profitability, July 8, 2026
Publication: Originally published on my professional LinkedIn on July 21, 2026.