+5.3%real growth in retail sales in July
Colombia retail sales rose 5.3% in real terms in July 2026
Computers and telecom grew 2.8% in July but 21.1% for the year. The two numbers measure different periods.
Alexander Schek
22 years opening markets
in Latin America
for global brands
Business consulting and market expansion
go-to-market | B2B, B2C & enterprise sales | AI for sales
Alexander Schek
Go-to-Market and Sales Leadership in Latin America
I grow global brands in Latin America. For 22 years I have designed and executed the go-to-market (GTM) strategy for technology and consumer companies in more than 13 countries, across B2B, B2C and enterprise business, working directly with senior leadership, global corporations and government institutions.
My work spans market and channel selection, building distribution networks, strategic sales enablement by region, leading regional teams and closing large enterprise deals. I am a native speaker of Spanish, English, Portuguese and German.
As Senior Consultant for Latin America and the Caribbean at the leading global association of brand owners, I have worked with companies, law firms and governments on brand development and intellectual property protection across all jurisdictions in the region.
In artificial intelligence, I have led the enterprise commercial strategy for a frontier AI platform in the United States and Latin America, bringing its products and services to large companies across the region. Today I help commercial organizations integrate AI into their sales operations to increase productivity and sharpen execution.
Download resume (PDF)22years in Latin America
13+countries
4languages: Spanish, English, Portuguese and German
700+public and private stakeholders
What I Do for Your Brand in Latin America
Market Entry & Expansion
I take your brand into Latin America with a country-by-country plan: where to enter first, which partners and distributors to choose, how to position it and how to close the first major deals.
Sales & Channel Strategy
I design your sales and channel strategy, structure the pipeline and prepare your team to negotiate and close with enterprise clients in every market.
Executive Advisory
I advise executives who lead the region on commercial decisions, on managing teams across several countries and on the business culture of each market.
AI for Sales & Commercial Teams
I design the AI strategy for your company's commercial team and train your people to use it in their daily work, so they sell with more focus and less manual effort.
Discover the Second Brain →AI Certifications
Weekly analysis
By Alexander Schek22 years opening markets in Latin America
Latin America Radar
Every week I read what is happening in the region's markets. I personally select the most important news and write it up with the number, the context and what it means for brands that want to grow in Latin America.
By Alexander Schek22 years opening markets in Latin America
Alexander Schek$19.3Bonline sales in Peru, first half of 2026
Peru online sales reached $19.3 billion in the first half, up 50.4%
Retail was only $5.8 billion of that total. Digital goods and services, and tourism, make up the rest.
Alexander Schek-22.6%in-store electronics sales, Santiago region
Chile electronics in August: -22.6% in stores, +4.7% nationally
The CNC and INE published two very different numbers for the same month. They measure different things, and neither says how much moved online.
Alexander SchekBrands I Have Worked With
Frequently Asked Questions
What is a go-to-market strategy for Latin America?
It is the plan to enter and grow in the region: which countries to start in, which channels, distributors and partners to use, how to position the brand and how to organize the sales team to close the first major deals. Since every country does business differently, the plan is built country by country.
Which countries does Alexander Schek work in?
Across Latin America and the Caribbean, with hands-on experience in more than 13 countries in the region. I work with global brands from the United States, Europe and Asia that want to enter or grow in the region, and with Latin American companies that need to strengthen their commercial teams.
What kind of companies work with Alexander Schek?
Technology and consumer companies, in B2B, B2C and enterprise business, that need commercial leadership with experience in the region: defining the go-to-market, opening channels and distribution, preparing their sales teams or bringing artificial intelligence into their sales operations.
How does Alexander Schek help sales teams use AI?
I design the AI strategy for the commercial area and train the team to use it in their daily work, to increase productivity and sharpen execution. For executives, I implement the Executive Second Brain.
Which languages does he work in?
Spanish, English, Portuguese and German, at native level.
How do we start working together?
Write to me at alexander@schek.com or on WhatsApp at +1 786 251 8524. In a first conversation we review your situation and define the next step.