World Bank keeps Latin America 2026 growth at 2.2%, Chile at 0.8%
CEPAL also has the region at 2.2%, but the country numbers differ: 1.2 points for Argentina, 0.8 for Chile.
Business consulting and market expansion
go-to-market | B2B, B2C & enterprise sales | AI for sales

Go-to-Market and Sales Leadership in Latin America
I grow global brands in Latin America. For 22 years I have designed and executed the go-to-market (GTM) strategy for technology and consumer companies in more than 13 countries, across B2B, B2C and enterprise business, working directly with senior leadership, global corporations and government institutions.
My work spans market and channel selection, building distribution networks, strategic sales enablement by region, leading regional teams and closing large enterprise deals. I am a native speaker of Spanish, English, Portuguese and German.
As Senior Consultant for Latin America and the Caribbean at the leading global association of brand owners, I have worked with companies, law firms and governments on brand development and intellectual property protection across all jurisdictions in the region.
In artificial intelligence, I have led the enterprise commercial strategy for a frontier AI platform in the United States and Latin America, bringing its products and services to large companies across the region. Today I help commercial organizations integrate AI into their sales operations to increase productivity and sharpen execution.
Download resume (PDF)I take your brand into Latin America with a country-by-country plan: where to enter first, which partners and distributors to choose, how to position it and how to close the first major deals.
I design your sales and channel strategy, structure the pipeline and prepare your team to negotiate and close with enterprise clients in every market.
I advise executives who lead the region on commercial decisions, on managing teams across several countries and on the business culture of each market.
I design the AI strategy for your company's commercial team and train your people to use it in their daily work, so they sell with more focus and less manual effort.
Discover the Second Brain →Every week I read what is happening in the region's markets. I personally select the most important news and write it up with the number, the context and what it means for brands that want to grow in Latin America.
CEPAL also has the region at 2.2%, but the country numbers differ: 1.2 points for Argentina, 0.8 for Chile.
The tariff is only one part of the cost. ICMS, set by each state and the Federal District, still applies.
Sales grew only 2.5% to US$452 million. Shoppers bought more often but spent less per purchase.

It is the plan to enter and grow in the region: which countries to start in, which channels, distributors and partners to use, how to position the brand and how to organize the sales team to close the first major deals. Since every country does business differently, the plan is built country by country.
Across Latin America and the Caribbean, with hands-on experience in more than 13 countries in the region. I work with global brands from the United States, Europe and Asia that want to enter or grow in the region, and with Latin American companies that need to strengthen their commercial teams.
Technology and consumer companies, in B2B, B2C and enterprise business, that need commercial leadership with experience in the region: defining the go-to-market, opening channels and distribution, preparing their sales teams or bringing artificial intelligence into their sales operations.
I design the AI strategy for the commercial area and train the team to use it in their daily work, to increase productivity and sharpen execution. For executives, I implement the Executive Second Brain.
Spanish, English, Portuguese and German, at native level.
Write to me at alexander@schek.com or on WhatsApp at +1 786 251 8524. In a first conversation we review your situation and define the next step.