Colombia: Wonderful already runs AI agents at Banco Caja Social
By Alexander SchekGo-to-market and sales leadership in Latin America
2 min readWonderful, founded less than two years ago, began formal operations in Colombia in January and runs AI collection agents at Banco Caja Social, according to Semana. A local team of engineers answers the client's real question: who connects the tool and who fixes it.
Wonderful, an AI company founded less than two years ago, started formal operations in Colombia in January and already runs AI agents for debt collection at Banco Caja Social. It has hired about 30 people in the country so far, mostly engineers.
The company does not build AI models. It connects tools from Google, Microsoft, Amazon and Anthropic, among others, to a client’s CRM and ERP so an agent can complete a whole process. At Banco Caja Social, the agents raised the share of contacts that end in a payment commitment. Wonderful expects 50 to 70 employees in Colombia by year end and more than 60 clients across the Andean Region, Central America and the Caribbean.
Juan Pablo Consuegra, its general manager for that region, told Semana the problem is not the technology but what the company calls the last mile.
I led enterprise sales for an AI learning platform across the US and Latin America. In my experience the demo rarely loses the deal. The deal slows down when the client asks who will connect the tool to its own systems and who picks up the phone when something breaks.
A local team made mostly of engineers answers that question before the client asks it. A collections case at a Colombian bank will open more doors here than any reference from abroad.