Sales and channel strategy for Latin America
I design the sales and channel strategy of global brands in Latin America: which channels to use in each country, how to structure the pipeline and how to prepare your team to close with enterprise clients. 22 years in more than 13 countries, across B2B, B2C and enterprise business.
How I Build Your Sales Strategy in Latin America
Selling in Latin America takes the right channel in each country, a clear pipeline and a team that knows how each market negotiates.
Review how you sell today
Your channels, partners, pipeline and results in each country, to see where sales are won and where they are lost.
Design the channel model
Who sells what to whom in each country: direct sales, distributors, resellers, retail chains or marketplaces.
Structure the pipeline
Stages, priority accounts and targets by country, so you know what can close and when.
Prepare your team to close
Strategic sales enablement by region: how to negotiate and close with enterprise clients in each market and its business culture.
Frequently Asked Questions
Should we sell direct or through distributors in Latin America?
It depends on the country, your category and the size of the deal. Often the answer is a mix: distributors and retail for volume, and direct sales for large enterprise accounts. The plan defines it country by country.
Do you work with B2B, B2C and enterprise sales?
Yes. For 22 years I have worked across B2B, B2C and enterprise business in Latin America.
How do you prepare a sales team for Latin America?
I show your team how each market buys and negotiates, and prepare the key meetings and proposals with them, on the real deals in your pipeline.
Do you replace our sales team?
No. I work with your team and your partners, and strengthen what already works.
Can we start with just one country?
Yes. We can start with one market and extend the plan to the rest of the region once it is working.
Let's Talk
Send me your current channels and the countries where you want to grow, and we will define the next step together.
Other service: Latin America market entry for global brands
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