Brazil: Nubank launches Nu Smart Invest, an AI portfolio scorer

Nubank launched Nu Smart Invest in Brazil, an AI tool that scores a client's investment portfolio up to 1,000 points and recommends changes to rebalance it. It is free for now. The only requirement is having at least 1 real invested, and Nubank has more than 118 million clients in Brazil.

The tool looks at five things: diversification, return, liquidity, protection and efficiency. It does not move money on its own. The client decides. Investment director Patricia Whitaker said there is no race to push an asset that earns a commission, and that the recommendations do not guarantee returns.

I led enterprise sales for an AI learning platform across the US and Latin America. An AI recommendation sells when the person receiving it believes it works for them. Saying publicly that the tool is not chasing commissions answers that objection before a client raises it.

Nubank says it is considering a view that also covers investments held at other institutions, through Open Finance. Once the tool can see that money, will it ever suggest leaving it where it is?