Chile CyberMonday 2026: record 5.3 million transactions, up 20%
By Alexander SchekGo-to-market and sales leadership in Latin America
1 min readChile's CyberMonday 2026 closed with a record 5.3 million transactions, up 20%, according to the Cámara de Comercio de Santiago. Sales rose 2.5% in nominal pesos to US$452 million, and the average ticket fell 15%.
Chile's CyberMonday ran from October 5 to 7 and closed with 5.3 million transactions, 20% more than in 2025 and the highest in the event's 15 years. The Cámara de Comercio de Santiago (CCS) published the preliminary figures on October 8.
Sales were US$452 million, up 2.5% in nominal pesos. The CCS had projected about 4.5 million transactions and US$460 million in sales.
The average ticket fell 15% to 83,000 pesos, about US$85, the lowest since the event started. George Lever, head of studies at the CCS, said consumers bought more but spent less per purchase.
Technology had the largest share of sales at 17%, followed by home at 12.4%, fashion at 11.9% and home appliances at 11.8%. A 17% share does not mean technology sold more than last year. The CCS published the category's share but not its growth against 2025.
Share of CyberMonday 2026 sales by category
Sources: Diario Estrategia, CCS preliminary results of CyberMonday 2026, October 8, 2026; Emol, CCS balance of CyberMonday 2026 by category, October 8, 2026; Emol, CCS projections for CyberMonday 2026, September 29, 2026
Publication: Originally published on my professional LinkedIn on October 13, 2026.